Help the right readers find your books—and keep reading.
Adverley brings Amazon Ads, Facebook and Instagram campaigns, short-form creative, listings, and catalog strategy into one coordinated reader-growth system.
- Author-advertising roots since 2018
- Flat management fees
- Your accounts stay yours
Three moments have to work together.
Advertising creates the introduction. The book page earns the decision. The reading experience and catalog determine what that new relationship can become.
Help readers discover you
Put the right promise in front of audiences who are likely to care about the genre, story, or problem your book addresses.
- Amazon Ads
- Meta ads
- Reels
- Social creative
Give them a reason to choose
Advertising cannot permanently compensate for a weak retail page. Cover, blurb, categories, keywords, sample, and A+ Content carry the decision forward.
- Positioning
- Blurbs
- Keywords
- A+ Content
Measure what happens next
For series authors, Book 1 is often the beginning of the economics—not the complete value of the reader relationship.
- KENP
- Read-through
- Repeat readers
- Audience growth
A useful dashboard is a compass—not the destination.
ACoS, spend, clicks, conversion, orders, and CPC matter. They help us diagnose the campaigns. They simply do not capture every organic order, later series purchase, page read, follower, or returning reader.
That is why we combine platform reporting with the author-side evidence available for the actual objective.
Choose the pieces your catalog needs. Connect them when the evidence supports it.
Not every author needs every channel. Adverley can manage a focused advertising program or coordinate the wider reader journey when that additional scope has a clear job.
Amazon Ads management
Account audits, campaign structure, keyword and product targeting, budget decisions, testing, optimization, and reporting across relevant marketplaces.
- Audits
- Campaign builds
- Keywords & ASINs
- Bids & placements
- Ongoing optimization
Facebook & Instagram advertising
Audience strategy, creative testing, and campaigns built around a defined reader action: retail traffic, direct sales support, or newsletter growth.
- Audience research
- Creative testing
- Traffic
- Lead campaigns
Short-form video & social content
Story-led Reels, TikTok-ready clips, teasers, and trailers designed to create discovery and reactivate existing fans.
- Reels
- Trailers
- Teasers
- Organic content
Listing & conversion support
Blurbs, positioning, keywords, categories, A+ Content direction, and recommendations that strengthen the destination receiving the traffic.
- Blurbs
- Metadata
- A+ Content
- Cover feedback
Newsletter & reader leads
Campaign strategy, offers, messages, and creative intended to build a reusable audience beyond a single retail session.
- Lead offers
- Meta lead ads
- Cost-per-lead
- Audience growth
Catalog measurement & growth strategy
A decision layer connecting campaign reports with the information the dashboards cannot see: estimated KENP royalties, series depth, read-through, reader acquisition cost, payback, and the next testing priority.
- Adjusted ACoS
- Reader economics
- Series context
- Cross-channel priorities
What does Adverley mean by its “A10 Program”?
Some clients know our connected service by that internal name. It describes Adverley’s integrated approach to discovery, conversion, content, and catalog value. It is not an official Amazon product, certification, ranking guarantee, or claim that we have private access to Amazon’s algorithm.
Start with the smallest scope that can answer the real question.
These are flexible operating models, not rigid packages. We review the catalog and recommend the combination that makes strategic and financial sense.
Amazon Advertising
Professional campaign structure, testing, optimization, and reporting for authors whose main constraint is Amazon Ads management.
Amazon + Meta
A coordinated program for authors ready to test off-Amazon discovery, creative, direct traffic, or newsletter acquisition.
Integrated Catalog Growth
Advertising, short-form content, listings, creative production, and catalog analysis working from one reader-growth strategy.
Pricing principle: Adverley charges a flat management fee based on scope—not a percentage of advertising spend. Media budgets are paid separately to the platforms. Exact scope and fee are confirmed after the catalog review.
Research. Build. Learn. Improve.
No responsible agency can guarantee sales, rankings, or reader behavior. We can make the work disciplined, visible, and connected to the objective established before the data arrives.
Review the catalog
Books, positioning, existing data, budget, goals, and operational constraints.
Build the priority
The channel, listing, audience, offer, or measurement issue that deserves attention first.
Test with purpose
Campaigns and creative launched with a defined job and enough variation to teach us something.
Improve from evidence
Protect, revise, pause, or expand based on the combined platform and client-side picture.
Real cases, practical frameworks, and the limitations left in.
We distinguish recorded facts, client-reported evidence, estimates, and reasonable interpretation. That same discipline guides account decisions.
profit verdict
Low ACoS or Better Reader Acquisition?
Why attributed Book 1 performance, KENP, organic activity, and downstream reading must be separated before judging a series campaign.
Read the case study →109,253 Observed Reel Views
Gary McAvoy’s case separates clicks from views, interactions, reported follower movement, fan reactivation, and observed sales patterns.
Read the video case →When Is a Catalog Ready to Scale?
Why catalog depth, read-through, royalties, conversion, and cash flow matter more than an arbitrary number of books.
Read the scaling guide →Case studies describe specific accounts and observation windows. Client-reported evidence is identified as such. Examples are not guarantees; outcomes vary by book, genre, packaging, audience, budget, timing, and market conditions.
“Adverley is a great partner for indies who need help with advertising so that they can focus on writing.”— A.L. Knorr, indie author
“Trusting my ad management to Adverley was the best decision I’ve made in my marketing efforts this past year.”— Gary McAvoy, thriller author
Led by Gerardo Escalona—and built around independent authors.
Adverley’s operating roots in author advertising go back to 2018; the company itself was founded in 2020. Today, Gerardo leads a specialist team working across campaigns, copy, creative, listings, and measurement.
Keeping the team close means a cover, blurb, audience, campaign, or unusual result can be considered as part of the same reader journey—not passed between disconnected departments.
Read the full Adverley story →Questions authors usually ask
Who is the strongest fit for Adverley?
We work with independent authors and small publishers. A strong fit usually includes professionally packaged books, a realistic testing budget, access to the data needed for the objective, and a willingness to improve the campaign or conversion path when the evidence points there. Series catalogs often offer more ways to measure downstream reader value, but standalones and launches can still have valid goals.
Does a high ACoS automatically mean the account is failing?
No. ACoS compares ad spend with attributed advertising sales; it does not settle catalog-level profitability by itself. KENP, organic activity, read-through, later purchases, and the campaign’s intended job may change the decision. However, a high ACoS requires stronger evidence—not a blanket defense.
Can Adverley guarantee sales, ranking, or a target ACoS?
No responsible marketing partner can guarantee reader response, platform behavior, sales, rank, or a fixed efficiency result. We can control research, execution, testing, monitoring, communication, and the care used to manage the budget.
How quickly should an author expect useful evidence?
Early signals can appear within weeks, but reliable decisions often require a longer testing window. Spend, traffic, genre, conversion, catalog depth, seasonality, and platform behavior all affect timing. For ongoing management, authors should generally be prepared to evaluate roughly a three-month body of evidence. This is a planning guideline, not a result guarantee.
Who owns the advertising accounts and data?
The client. Campaigns are managed in client-owned accounts whenever the platform permits it, so the advertising history and data stay with the author or publisher.
How does pricing work?
Adverley uses a flat management fee based on the agreed scope rather than charging a percentage of advertising spend. Media spend is paid separately to the platforms. After reviewing the catalog and goals, we recommend the smallest useful scope and confirm the fee before work begins.
Tell us about the books you’re building.
Share your catalog, current marketing setup, and the problem you want to solve. We will review the information before recommending a service scope.
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